【概要描述】“生(sheng)(sheng)意(yi)(yi)越(yue)(yue)来(lai)(lai)越(yue)(yue)难(nan)做(zuo)了(le)，利(li)润越(yue)(yue)来(lai)(lai)越(yue)(yue)低(di)了(le)，市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)风险(xian)越(yue)(yue)来(lai)(lai)越(yue)(yue)大(da)(da)(da)了(le)……”笔者(zhe)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)跟许多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)老板沟通(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)经(jing)(jing)(jing)常会(hui)(hui)听到(dao)这(zhei)(zhei)样(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)感叹，这(zhei)(zhei)是(shi)(shi)众(zhong)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)面(mian)(mian)临的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)些困境。当前中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)到(dao)底存在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)些什么(me)问题，是(shi)(shi)什么(me)束缚(fu)了(le)他们的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)发(fa)(fa)(fa)展(zhan)(zhan)，他们还能(neng)(neng)(neng)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)竞争如此激烈的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)坚持多(duo)(duo)(duo)(duo)(duo)(duo)久，这(zhei)(zhei)是(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)个值(zhi)得(de)深思的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)问题。从(cong)(cong)笔者(zhe)接触过(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)众(zhong)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，无(wu)不(bu)(bu)(bu)存在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)以(yi)(yi)下(xia)问题：　　一(yi)(yi)(yi)(yi)(yi)(yi)(yi)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)无(wu)战(zhan)略(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领(ling)导(dao)(dao)人思想(xiang)保守，缺(que)乏(fa)(fa)(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)运(yun)(yun)作(zuo)(zuo)意(yi)(yi)识(shi);很(hen)(hen)多(duo)(duo)(duo)(duo)(duo)(duo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)缺(que)乏(fa)(fa)(fa)(fa)(fa)长(zhang)远(yuan)战(zhan)略(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)，其经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)阶(jie)(jie)(jie)段(duan)(duan)只(zhi)限于(yu)(yu)(yu)做(zuo)生(sheng)(sheng)意(yi)(yi)而(er)(er)已(yi)(yi)，并未(wei)将(jiang)(jiang)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)行(xing)(xing)为(wei)上(shang)(shang)(shang)升(sheng)(sheng)到(dao)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)个经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)为(wei)，而(er)(er)只(zhi)是(shi)(shi)局(ju)限于(yu)(yu)(yu)生(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)到(dao)简(jian)单(dan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)而(er)(er)已(yi)(yi)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)部(bu)外部(bu)运(yun)(yun)营(ying)(ying)(ying)(ying)都缺(que)乏(fa)(fa)(fa)(fa)(fa)规(gui)(gui)划(hua)(hua)(hua)与(yu)(yu)(yu)管(guan)(guan)理(li)(li)(li)(li)。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领(ling)导(dao)(dao)人无(wu)长(zhang)期(qi)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)意(yi)(yi)识(shi)，视(shi)野(ye)不(bu)(bu)(bu)开拓，缺(que)乏(fa)(fa)(fa)(fa)(fa)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)家具(ju)有(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)冒险(xian)意(yi)(yi)识(shi)，对(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)缺(que)乏(fa)(fa)(fa)(fa)(fa)全(quan)面(mian)(mian)把握，局(ju)限于(yu)(yu)(yu)生(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)到(dao)简(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)个简(jian)单(dan)循(xun)环(huan)。　　二(er)、无(wu)科(ke)(ke)学(xue)(xue)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)和(he)(he)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)运(yun)(yun)营(ying)(ying)(ying)(ying)思维，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)行(xing)(xing)为(wei)完全(quan)以(yi)(yi)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)额(e)为(wei)导(dao)(dao)向(xiang)(xiang);许多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)缺(que)乏(fa)(fa)(fa)(fa)(fa)科(ke)(ke)学(xue)(xue)规(gui)(gui)划(hua)(hua)(hua)，一(yi)(yi)(yi)(yi)(yi)(yi)(yi)味(wei)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)向(xiang)(xiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)上(shang)(shang)(shang)畅销(xiao)(xiao)(xiao)(xiao)(xiao)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)模(mo)(mo)(mo)(mo)仿，采(cai)(cai)取(qu)低(di)价(jia)跟进(jin)(jin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)策(ce)(ce)略(lve)(lve)，未(wei)能(neng)(neng)(neng)打造自(zi)己的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特色产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，未(wei)能(neng)(neng)(neng)走品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)运(yun)(yun)营(ying)(ying)(ying)(ying)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)路(lu)，产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)缺(que)乏(fa)(fa)(fa)(fa)(fa)生(sheng)(sheng)命力(li)，一(yi)(yi)(yi)(yi)(yi)(yi)(yi)旦竞品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)对(dui)(dui)(dui)手发(fa)(fa)(fa)力(li)，很(hen)(hen)容易被清除出(chu)(chu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)，从(cong)(cong)而(er)(er)消(xiao)失于(yu)(yu)(yu)消(xiao)费(fei)者(zhe)视(shi)野(ye)。其次产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)能(neng)(neng)(neng)卖(mai)(mai)多(duo)(duo)(duo)(duo)(duo)(duo)少(shao)(shao)算多(duo)(duo)(duo)(duo)(duo)(duo)少(shao)(shao)，无(wu)年度(du)(du)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)目(mu)(mu)标规(gui)(gui)划(hua)(hua)(hua)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资源(yuan)(yuan)得(de)不(bu)(bu)(bu)到(dao)科(ke)(ke)学(xue)(xue)分配，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)效(xiao)率(lv)难(nan)以(yi)(yi)得(de)到(dao)提(ti)高。　　三(san)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布局(ju)混乱，经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)模(mo)(mo)(mo)(mo)式(shi)粗放(fang)，渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)单(dan)一(yi)(yi)(yi)(yi)(yi)(yi)(yi);市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布局(ju)混乱，缺(que)乏(fa)(fa)(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)拓展(zhan)(zhan)规(gui)(gui)划(hua)(hua)(hua)，到(dao)处招商，多(duo)(duo)(duo)(duo)(duo)(duo)卖(mai)(mai)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)点(dian)(dian)是(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)点(dian)(dian)是(shi)(shi)很(hen)(hen)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)通(tong)病(bing)。渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)基(ji)本以(yi)(yi)传统流通(tong)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)为(wei)主，交易成(cheng)(cheng)(cheng)(cheng)(cheng)本低(di)，风险(xian)较小(xiao)(xiao)(xiao)。市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)费(fei)用(yong)投入按照销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)额(e)大(da)(da)(da)小(xiao)(xiao)(xiao)来(lai)(lai)确(que)(que)定(ding)(ding)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)比(bi)例，缺(que)乏(fa)(fa)(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)战(zhan)略(lve)(lve)投入，如此操(cao)作(zuo)(zuo)使得(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)难(nan)以(yi)(yi)形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)区域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)突破(po)(po)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)和(he)(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)知(zhi)名度(du)(du)也(ye)难(nan)以(yi)(yi)提(ti)升(sheng)(sheng)，长(zhang)期(qi)以(yi)(yi)往(wang)往(wang)往(wang)使企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)逐(zhu)步(bu)(bu)被市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)所淘(tao)(tao)汰(tai)。　　四、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)搅动(dong)无(wu)节奏(zou)，旺(wang)季渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)加(jia)(jia)大(da)(da)(da)力(li)度(du)(du)压货，淡(dan)(dan)季悄无(wu)声(sheng)息退出(chu)(chu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang);由于(yu)(yu)(yu)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)及(ji)(ji)(ji)(ji)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)等(deng)(deng)诸多(duo)(duo)(duo)(duo)(duo)(duo)问题，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)搅动(dong)上(shang)(shang)(shang)无(wu)合(he)(he)(he)(he)(he)(he)理(li)(li)(li)(li)规(gui)(gui)划(hua)(hua)(hua)，缺(que)乏(fa)(fa)(fa)(fa)(fa)节奏(zou)，且促(cu)(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)活动(dong)目(mu)(mu)标只(zhi)局(ju)限于(yu)(yu)(yu)经(jing)(jing)(jing)销(xiao)(xiao)(xiao)(xiao)(xiao)商层面(mian)(mian)，忽视(shi)了(le)终(zhong)端(duan)和(he)(he)消(xiao)费(fei)者(zhe)环(huan)节，市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)缺(que)乏(fa)(fa)(fa)(fa)(fa)长(zhang)期(qi)培养，渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)基(ji)础不(bu)(bu)(bu)稳(wen)(wen)固，市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)根(gen)(gen)基(ji)不(bu)(bu)(bu)牢靠，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)像(xiang)海上(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)叶小(xiao)(xiao)(xiao)舟，随时(shi)将(jiang)(jiang)会(hui)(hui)遇上(shang)(shang)(shang)大(da)(da)(da)风大(da)(da)(da)浪而(er)(er)翻(fan)船(chuan)。　　五(wu)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)组(zu)(zu)(zu)织(zhi)(zhi)不(bu)(bu)(bu)健全(quan)，营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)缺(que)失;在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)笔者(zhe)接触过(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)许多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)基(ji)本上(shang)(shang)(shang)都是(shi)(shi)白手起家的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，家族企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)占(zhan)多(duo)(duo)(duo)(duo)(duo)(duo)数(shu)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)成(cheng)(cheng)(cheng)(cheng)(cheng)员主要(yao)(yao)以(yi)(yi)家族成(cheng)(cheng)(cheng)(cheng)(cheng)员为(wei)主，他们在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)面(mian)(mian)缺(que)乏(fa)(fa)(fa)(fa)(fa)专业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)培训，其思路(lu)主要(yao)(yao)来(lai)(lai)源(yuan)(yuan)于(yu)(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)长(zhang)期(qi)摸(mo)爬滚打中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)积(ji)累的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经(jing)(jing)(jing)验(yan)，很(hen)(hen)多(duo)(duo)(duo)(duo)(duo)(duo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)只(zhi)是(shi)(shi)具(ju)备生(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)和(he)(he)简(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研发(fa)(fa)(fa)、财(cai)务支持、营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)等(deng)(deng)组(zu)(zu)(zu)织(zhi)(zhi)机构等(deng)(deng)方(fang)面(mian)(mian)基(ji)本是(shi)(shi)空(kong)白，往(wang)往(wang)出(chu)(chu)现(xian)(xian)(xian)各个环(huan)节衔接不(bu)(bu)(bu)顺畅的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)况，影(ying)响(xiang)了(le)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)反应速度(du)(du)和(he)(he)服(fu)务水平，对(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信(xin)誉造成(cheng)(cheng)(cheng)(cheng)(cheng)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)负(fu)面(mian)(mian)影(ying)响(xiang);第(di)六、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)销(xiao)(xiao)(xiao)(xiao)(xiao)未(wei)能(neng)(neng)(neng)有(you)(you)效(xiao)协同，导(dao)(dao)致企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资源(yuan)(yuan)浪费(fei)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)不(bu)(bu)(bu)稳(wen)(wen)定(ding)(ding);由于(yu)(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)淡(dan)(dan)旺(wang)季过(guo)(guo)(guo)于(yu)(yu)(yu)明(ming)显，大(da)(da)(da)多(duo)(duo)(duo)(duo)(duo)(duo)数(shu)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)生(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)上(shang)(shang)(shang)经(jing)(jing)(jing)常会(hui)(hui)出(chu)(chu)现(xian)(xian)(xian)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)不(bu)(bu)(bu)均衡的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)况，淡(dan)(dan)季市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)严重(zhong)(zhong)(zhong)(zhong)过(guo)(guo)(guo)剩，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)难(nan)以(yi)(yi)支撑闲(xian)置(zhi)工人工资，过(guo)(guo)(guo)少(shao)(shao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)订单(dan)会(hui)(hui)导(dao)(dao)致机器运(yun)(yun)转(zhuan)成(cheng)(cheng)(cheng)(cheng)(cheng)本过(guo)(guo)(guo)大(da)(da)(da);旺(wang)季来(lai)(lai)临工厂工人未(wei)能(neng)(neng)(neng)及(ji)(ji)(ji)(ji)时(shi)跟进(jin)(jin)，产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)不(bu)(bu)(bu)足(zu)(zu)，导(dao)(dao)致市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)断(duan)货，使得(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资源(yuan)(yuan)难(nan)以(yi)(yi)有(you)(you)效(xiao)发(fa)(fa)(fa)挥，对(dui)(dui)(dui)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)很(hen)(hen)大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)负(fu)面(mian)(mian)影(ying)响(xiang)。　　食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)目(mu)(mu)前集中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)度(du)(du)仍较低(di)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)现(xian)(xian)(xian)阶(jie)(jie)(jie)段(duan)(duan)如何(he)形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)有(you)(you)效(xiao)突破(po)(po)，从(cong)(cong)而(er)(er)不(bu)(bu)(bu)被市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)所淘(tao)(tao)汰(tai)，值(zhi)得(de)我们去思考。中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)国(guo)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)值(zhi)巨大(da)(da)(da)，蛋糕之大(da)(da)(da)对(dui)(dui)(dui)于(yu)(yu)(yu)国(guo)内(nei)众(zhong)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)着(zhe)(zhe)巨大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)诱惑力(li)，如何(he)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)巨大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)空(kong)间中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)分得(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)杯羹，从(cong)(cong)而(er)(er)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)行(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)占(zhan)据(ju)(ju)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)席之地(di)，这(zhei)(zhei)是(shi)(shi)诸多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)需要(yao)(yao)认真(zhen)思考的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)问题。在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)以(yi)(yi)上(shang)(shang)(shang)谈(tan)(tan)到(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)诸多(duo)(duo)(duo)(duo)(duo)(duo)方(fang)面(mian)(mian)都是(shi)(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)内(nei)部(bu)症结，因此，作(zuo)(zuo)为(wei)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应从(cong)(cong)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领(ling)导(dao)(dao)人思维意(yi)(yi)识(shi)及(ji)(ji)(ji)(ji)内(nei)部(bu)管(guan)(guan)理(li)(li)(li)(li)、营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)式(shi)进(jin)(jin)行(xing)(xing)变革和(he)(he)转(zhuan)变。在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)此，笔者(zhe)想(xiang)更多(duo)(duo)(duo)(duo)(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)谈(tan)(tan)谈(tan)(tan)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)如何(he)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)面(mian)(mian)实(shi)(shi)(shi)现(xian)(xian)(xian)变革。　　首先，实(shi)(shi)(shi)现(xian)(xian)(xian)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)模(mo)(mo)(mo)(mo)式(shi)转(zhuan)变，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)身应实(shi)(shi)(shi)现(xian)(xian)(xian)从(cong)(cong)“生(sheng)(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)到(dao)简(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经(jing)(jing)(jing)济行(xing)(xing)为(wei)到(dao)“企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)(hua)运(yun)(yun)作(zuo)(zuo)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)化(hua)(hua)运(yun)(yun)作(zuo)(zuo)、规(gui)(gui)模(mo)(mo)(mo)(mo)化(hua)(hua)运(yun)(yun)作(zuo)(zuo)(结论(lun)值(zhi)得(de)商榷”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)模(mo)(mo)(mo)(mo)式(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)转(zhuan)变。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应结合(he)(he)(he)(he)(he)(he)所在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)行(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)竞争格局(ju)及(ji)(ji)(ji)(ji)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)身综(zong)合(he)(he)(he)(he)(he)(he)实(shi)(shi)(shi)力(li)制定(ding)(ding)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)三(san)到(dao)五(wu)年发(fa)(fa)(fa)展(zhan)(zhan)规(gui)(gui)划(hua)(hua)(hua)，有(you)(you)计(ji)划(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)稳(wen)(wen)步(bu)(bu)推进(jin)(jin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)整(zheng)体发(fa)(fa)(fa)展(zhan)(zhan)。　　其次、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)组(zu)(zu)(zu)织(zhi)(zhi)建设与(yu)(yu)(yu)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)发(fa)(fa)(fa)育;根(gen)(gen)据(ju)(ju)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)战(zhan)略(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)、发(fa)(fa)(fa)展(zhan)(zhan)阶(jie)(jie)(jie)段(duan)(duan)及(ji)(ji)(ji)(ji)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)规(gui)(gui)划(hua)(hua)(hua)需求企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应搭建管(guan)(guan)理(li)(li)(li)(li)组(zu)(zu)(zu)织(zhi)(zhi)架构，重(zhong)(zhong)(zhong)(zhong)点(dian)(dian)培育企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)组(zu)(zu)(zu)织(zhi)(zhi)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，实(shi)(shi)(shi)现(xian)(xian)(xian)横向(xiang)(xiang)与(yu)(yu)(yu)纵向(xiang)(xiang)相(xiang)(xiang)结合(he)(he)(he)(he)(he)(he)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)(li)(li)平台。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)初级阶(jie)(jie)(jie)段(duan)(duan)主要(yao)(yao)表现(xian)(xian)(xian)为(wei)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)线(xian)不(bu)(bu)(bu)足(zu)(zu)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)覆(fu)盖(gai)面(mian)(mian)窄、销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)量(liang)较小(xiao)(xiao)(xiao)，因此应首先具(ju)备产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)规(gui)(gui)划(hua)(hua)(hua)、人力(li)资源(yuan)(yuan)、财(cai)务、销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)、物流、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研发(fa)(fa)(fa)等(deng)(deng)主要(yao)(yao)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng);在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)快速成(cheng)(cheng)(cheng)(cheng)(cheng)长(zhang)阶(jie)(jie)(jie)段(duan)(duan)，随着(zhe)(zhe)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)开发(fa)(fa)(fa)面(mian)(mian)加(jia)(jia)大(da)(da)(da)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份(fen)额(e)不(bu)(bu)(bu)断(duan)提(ti)升(sheng)(sheng)，渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)多(duo)(duo)(duo)(duo)(duo)(duo)样(yang)化(hua)(hua)及(ji)(ji)(ji)(ji)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)知(zhi)名度(du)(du)增加(jia)(jia)，需要(yao)(yao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)进(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)步(bu)(bu)加(jia)(jia)强(qiang)和(he)(he)完善(shan)组(zu)(zu)(zu)建功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)发(fa)(fa)(fa)育，主要(yao)(yao)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)管(guan)(guan)理(li)(li)(li)(li)、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)、渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)管(guan)(guan)理(li)(li)(li)(li)、人员管(guan)(guan)理(li)(li)(li)(li)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)管(guan)(guan)理(li)(li)(li)(li)等(deng)(deng)方(fang)面(mian)(mian)进(jin)(jin)行(xing)(xing)补充。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)发(fa)(fa)(fa)展(zhan)(zhan)到(dao)稳(wen)(wen)步(bu)(bu)提(ti)升(sheng)(sheng)阶(jie)(jie)(jie)段(duan)(duan)时(shi)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)占(zhan)有(you)(you)率(lv)达到(dao)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)程度(du)(du)后(hou)(hou)，为(wei)进(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)步(bu)(bu)提(ti)升(sheng)(sheng)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)知(zhi)名度(du)(du)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份(fen)额(e)及(ji)(ji)(ji)(ji)盈(ying)利(li)能(neng)(neng)(neng)力(li)时(shi)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)整(zheng)合(he)(he)(he)(he)(he)(he)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)拓展(zhan)(zhan)、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研发(fa)(fa)(fa)、财(cai)务体系(xi)等(deng)(deng)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)及(ji)(ji)(ji)(ji)各部(bu)门之间的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)效(xiao)协同方(fang)面(mian)(mian)进(jin)(jin)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)步(bu)(bu)加(jia)(jia)强(qiang)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)部(bu)修(xiu)炼(lian)，增强(qiang)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)综(zong)合(he)(he)(he)(he)(he)(he)竞争力(li)。　　第(di)三(san)、营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)(mo)(mo)(mo)式(shi)制定(ding)(ding)与(yu)(yu)(yu)调(diao)整(zheng)，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应评估自(zi)身综(zong)合(he)(he)(he)(he)(he)(he)实(shi)(shi)(shi)力(li)后(hou)(hou)，制定(ding)(ding)相(xiang)(xiang)应的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)(mo)(mo)(mo)式(shi)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)身实(shi)(shi)(shi)力(li)有(you)(you)限的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情(qing)况下(xia)，应将(jiang)(jiang)资源(yuan)(yuan)整(zheng)合(he)(he)(he)(he)(he)(he)集中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)到(dao)某(mou)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)区域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)深，采(cai)(cai)取(qu)深度(du)(du)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)(mo)(mo)(mo)式(shi)实(shi)(shi)(shi)行(xing)(xing)精耕(geng)细(xi)作(zuo)(zuo)，打造企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)区域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)。在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)知(zhi)名度(du)(du)和(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份(fen)额(e)都得(de)到(dao)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)提(ti)升(sheng)(sheng)后(hou)(hou)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)可对(dui)(dui)(dui)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)模(mo)(mo)(mo)(mo)式(shi)细(xi)微调(diao)整(zheng)，将(jiang)(jiang)区域(yu)(yu)样(yang)板市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)操(cao)作(zuo)(zuo)模(mo)(mo)(mo)(mo)式(shi)向(xiang)(xiang)周边区域(yu)(yu)复制与(yu)(yu)(yu)非(fei)(fei)重(zhong)(zhong)(zhong)(zhong)点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)粗放(fang)式(shi)经(jing)(jing)(jing)营(ying)(ying)(ying)(ying)相(xiang)(xiang)结合(he)(he)(he)(he)(he)(he)，实(shi)(shi)(shi)现(xian)(xian)(xian)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)规(gui)(gui)模(mo)(mo)(mo)(mo)和(he)(he)区域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)为(wei)王的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)双丰收。　　第(di)四、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)：基(ji)于(yu)(yu)(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)发(fa)(fa)(fa)展(zhan)(zhan)阶(jie)(jie)(jie)段(duan)(duan)及(ji)(ji)(ji)(ji)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)类(lei)型(xing)(xing)，实(shi)(shi)(shi)施产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)组(zu)(zu)(zu)合(he)(he)(he)(he)(he)(he)，提(ti)升(sheng)(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)综(zong)合(he)(he)(he)(he)(he)(he)竞争力(li)。从(cong)(cong)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)线(xian)组(zu)(zu)(zu)合(he)(he)(he)(he)(he)(he)、价(jia)格体系(xi)进(jin)(jin)行(xing)(xing)科(ke)(ke)学(xue)(xue)规(gui)(gui)划(hua)(hua)(hua)，制定(ding)(ding)适合(he)(he)(he)(he)(he)(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)及(ji)(ji)(ji)(ji)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)组(zu)(zu)(zu)合(he)(he)(he)(he)(he)(he)，从(cong)(cong)形(xing)象产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、利(li)润产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、走量(liang)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)及(ji)(ji)(ji)(ji)策(ce)(ce)略(lve)(lve)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)进(jin)(jin)行(xing)(xing)组(zu)(zu)(zu)合(he)(he)(he)(he)(he)(he)，形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)组(zu)(zu)(zu)合(he)(he)(he)(he)(he)(he)拳，为(wei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)迅速拓展(zhan)(zhan)及(ji)(ji)(ji)(ji)后(hou)(hou)期(qi)稳(wen)(wen)定(ding)(ding)发(fa)(fa)(fa)展(zhan)(zhan)提(ti)供有(you)(you)力(li)保障。　　第(di)五(wu)、渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)有(you)(you)效(xiao)选(xuan)择(ze)，如今市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)竞争日益激烈，传统渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)仍起着(zhe)(zhe)举足(zu)(zu)轻重(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)(zuo)用(yong)，但现(xian)(xian)(xian)代(dai)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)更发(fa)(fa)(fa)挥出(chu)(chu)了(le)更加(jia)(jia)强(qiang)劲的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，现(xian)(xian)(xian)代(dai)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)无(wu)论(lun)是(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)形(xing)象建立还是(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)(shou)(shou)(shou)上(shang)(shang)(shang)都发(fa)(fa)(fa)挥着(zhe)(zhe)较强(qiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，但终(zhong)端(duan)卖(mai)(mai)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)费(fei)用(yong)不(bu)(bu)(bu)断(duan)提(ti)升(sheng)(sheng)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)运(yun)(yun)作(zuo)(zuo)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)成(cheng)(cheng)(cheng)(cheng)(cheng)本越(yue)(yue)来(lai)(lai)越(yue)(yue)高，因此，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布局(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，需根(gen)(gen)据(ju)(ju)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)定(ding)(ding)位的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)同，采(cai)(cai)取(qu)不(bu)(bu)(bu)同的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)组(zu)(zu)(zu)合(he)(he)(he)(he)(he)(he)策(ce)(ce)略(lve)(lve)，重(zhong)(zhong)(zhong)(zhong)点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)精耕(geng)细(xi)作(zuo)(zuo)，实(shi)(shi)(shi)行(xing)(xing)全(quan)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)运(yun)(yun)作(zuo)(zuo);非(fei)(fei)重(zhong)(zhong)(zhong)(zhong)点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)点(dian)(dian)面(mian)(mian)结合(he)(he)(he)(he)(he)(he)，有(you)(you)选(xuan)择(ze)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)进(jin)(jin)入卖(mai)(mai)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)，将(jiang)(jiang)重(zhong)(zhong)(zhong)(zhong)点(dian)(dian)放(fang)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)流通(tong)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)，这(zhei)(zhei)样(yang)才(cai)能(neng)(neng)(neng)有(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)放(fang)矢，做(zuo)到(dao)资源(yuan)(yuan)优化(hua)(hua)配置(zhi)。　　第(di)六、促(cu)(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)略(lve)(lve)主次明(ming)确(que)(que)，贯穿始终(zhong)，在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)笔者(zhe)接触的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)些企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，促(cu)(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)缺(que)乏(fa)(fa)(fa)(fa)(fa)合(he)(he)(he)(he)(he)(he)理(li)(li)(li)(li)规(gui)(gui)划(hua)(hua)(hua)，淡(dan)(dan)季没有(you)(you)声(sheng)音，旺(wang)季缺(que)乏(fa)(fa)(fa)(fa)(fa)重(zhong)(zhong)(zhong)(zhong)点(dian)(dian)，导(dao)(dao)致企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)运(yun)(yun)作(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，促(cu)(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)没有(you)(you)连(lian)贯性(xing)，形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)淡(dan)(dan)季更淡(dan)(dan)，旺(wang)季不(bu)(bu)(bu)旺(wang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)个恶性(xing)循(xun)环(huan)。因此企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)因根(gen)(gen)据(ju)(ju)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)类(lei)型(xing)(xing)不(bu)(bu)(bu)同、运(yun)(yun)作(zuo)(zuo)周期(qi)不(bu)(bu)(bu)同采(cai)(cai)取(qu)有(you)(you)针对(dui)(dui)(dui)性(xing)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)促(cu)(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)策(ce)(ce)略(lve)(lve)，确(que)(que)保促(cu)(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)真(zhen)正(zheng)实(shi)(shi)(shi)现(xian)(xian)(xian)渠(qu)(qu)(qu)(qu)(qu)道(dao)(dao)(dao)(dao)(dao)(dao)(dao)、终(zhong)端(duan)、消(xiao)费(fei)者(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)联动(dong)效(xiao)应。唯有(you)(you)变化(hua)(hua)是(shi)(shi)永远(yuan)不(bu)(bu)(bu)变的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，这(zhei)(zhei)是(shi)(shi)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)永恒(heng)定(ding)(ding)律，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)面(mian)(mian)对(dui)(dui)(dui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)更加(jia)(jia)激烈，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)这(zhei)(zhei)种环(huan)境下(xia)只(zhi)有(you)(you)不(bu)(bu)(bu)断(duan)提(ti)升(sheng)(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)部(bu)修(xiu)炼(lian)，加(jia)(jia)强(qiang)科(ke)(ke)学(xue)(xue)规(gui)(gui)划(hua)(hua)(hua)，特别是(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)(zai)(zai)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)层面(mian)(mian)，才(cai)能(neng)(neng)(neng)从(cong)(cong)容应对(dui)(dui)(dui)变幻(huan)莫测(ce)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)，从(cong)(cong)而(er)(er)形(xing)成(cheng)(cheng)(cheng)(cheng)(cheng)新(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)突破(po)(po)!

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