“生(sheng)意(yi)(yi)越(yue)(yue)(yue)来(lai)越(yue)(yue)(yue)难做(zuo)(zuo)了，利(li)(li)润(run)越(yue)(yue)(yue)来(lai)越(yue)(yue)(yue)低了，市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)风(feng)险越(yue)(yue)(yue)来(lai)越(yue)(yue)(yue)大(da)(da)(da)了……”笔(bi)者(zhe)(zhe)(zhe)在(zai)(zai)(zai)(zai)跟(gen)(gen)许(xu)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)老板(ban)沟通(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)(guo)(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)经常会(hui)听到(dao)这样(yang)(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)感叹(tan)，这是(shi)众(zhong)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)面临的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)些(xie)困境。 当前(qian)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)到(dao)底存(cun)在(zai)(zai)(zai)(zai)些(xie)什么问(wen)(wen)(wen)题(ti)(ti)，是(shi)什么束缚了他们的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)发(fa)(fa)展(zhan)(zhan)，他们还(hai)能(neng)(neng)(neng)在(zai)(zai)(zai)(zai)竞争(zheng)如此(ci)(ci)激(ji)(ji)烈的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)中(zhong)(zhong)(zhong)(zhong)(zhong)坚(jian)持(chi)多(duo)(duo)(duo)(duo)(duo)(duo)久，这是(shi)一(yi)(yi)(yi)(yi)(yi)个(ge)值得(de)(de)(de)(de)深思(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)问(wen)(wen)(wen)题(ti)(ti)。从(cong)(cong)(cong)笔(bi)者(zhe)(zhe)(zhe)接(jie)触(chu)过(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)众(zhong)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong)(zhong)(zhong)，无(wu)(wu)不(bu)(bu)(bu)(bu)存(cun)在(zai)(zai)(zai)(zai)以下(xia)问(wen)(wen)(wen)题(ti)(ti)： 一(yi)(yi)(yi)(yi)(yi)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)无(wu)(wu)战略(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领(ling)导人(ren)(ren)思(si)想保守，缺(que)(que)(que)乏(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)运(yun)(yun)作(zuo)意(yi)(yi)识; 很(hen)多(duo)(duo)(duo)(duo)(duo)(duo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)缺(que)(que)(que)乏(fa)(fa)(fa)长(zhang)(zhang)远战略(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)，其(qi)(qi)经营(ying)(ying)(ying)(ying)阶段只限(xian)于(yu)做(zuo)(zuo)生(sheng)意(yi)(yi)而(er)(er)已(yi)，并(bing)未(wei)(wei)(wei)将企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye) 行(xing)(xing)(xing)(xing)(xing)为(wei)(wei)上(shang)(shang)升(sheng)到(dao)一(yi)(yi)(yi)(yi)(yi)个(ge)经营(ying)(ying)(ying)(ying)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)(xing)(xing)为(wei)(wei)，而(er)(er)只是(shi)局(ju)(ju)限(xian)于(yu)生(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)到(dao)简(jian)单(dan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)而(er)(er)已(yi)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部(bu)外(wai)部(bu)运(yun)(yun)营(ying)(ying)(ying)(ying)都(dou)缺(que)(que)(que)乏(fa)(fa)(fa)规(gui)(gui)划(hua)(hua)(hua)与(yu)(yu)(yu)管(guan)理(li)(li)。 企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领(ling)导人(ren)(ren)无(wu)(wu)长(zhang)(zhang)期(qi)(qi)经营(ying)(ying)(ying)(ying)意(yi)(yi)识，视(shi)野不(bu)(bu)(bu)(bu)开拓，缺(que)(que)(que)乏(fa)(fa)(fa)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)家(jia)(jia)具有(you)(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)冒险意(yi)(yi)识，对(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)和(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)缺(que)(que)(que)乏(fa)(fa)(fa)全(quan)(quan)面把(ba)握，局(ju)(ju)限(xian)于(yu)生(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)到(dao)简(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)个(ge)简(jian)单(dan)循环(huan)。 第(di)(di)二(er)、无(wu)(wu)科学(xue)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)和(he)(he)(he)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)运(yun)(yun)营(ying)(ying)(ying)(ying)思(si)维，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)行(xing)(xing)(xing)(xing)(xing)为(wei)(wei)完(wan)全(quan)(quan)以销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)额(e)为(wei)(wei)导向(xiang); 许(xu)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)缺(que)(que)(que)乏(fa)(fa)(fa)科学(xue)规(gui)(gui)划(hua)(hua)(hua)，一(yi)(yi)(yi)(yi)(yi)味的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)向(xiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)上(shang)(shang)畅销(xiao)(xiao)(xiao)(xiao)(xiao)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)模(mo)仿，采(cai)取低价跟(gen)(gen)进(jin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)策略(lve)(lve)，未(wei)(wei)(wei)能(neng)(neng)(neng)打造(zao)自(zi)(zi)己的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)特色(se)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，未(wei)(wei)(wei)能(neng)(neng)(neng)走品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)运(yun)(yun)营(ying)(ying)(ying)(ying)道(dao)(dao)(dao)(dao)路，产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)缺(que)(que)(que)乏(fa)(fa)(fa)生(sheng)命(ming)力(li)(li)(li)，一(yi)(yi)(yi)(yi)(yi)旦竞品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)对(dui)(dui)(dui)手发(fa)(fa)力(li)(li)(li)，很(hen)容(rong)易(yi)被(bei)清除出(chu)(chu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)，从(cong)(cong)(cong)而(er)(er)消失(shi)于(yu)消费(fei)者(zhe)(zhe)(zhe)视(shi)野。其(qi)(qi)次(ci)(ci)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)能(neng)(neng)(neng)卖(mai)多(duo)(duo)(duo)(duo)(duo)(duo)少(shao)算多(duo)(duo)(duo)(duo)(duo)(duo)少(shao)，无(wu)(wu)年度(du)(du)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)目标规(gui)(gui)划(hua)(hua)(hua)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资(zi)(zi)源(yuan)(yuan)得(de)(de)(de)(de)不(bu)(bu)(bu)(bu)到(dao)科学(xue)分配，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)生(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)效(xiao)率(lv)难以得(de)(de)(de)(de)到(dao)提(ti)高。 第(di)(di)三(san)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局(ju)(ju)混乱，经营(ying)(ying)(ying)(ying)模(mo)式粗(cu)放(fang)，渠(qu)(qu)道(dao)(dao)(dao)(dao)单(dan)一(yi)(yi)(yi)(yi)(yi); 市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局(ju)(ju)混乱，缺(que)(que)(que)乏(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)拓展(zhan)(zhan)规(gui)(gui)划(hua)(hua)(hua)，到(dao)处招(zhao)商(shang)，多(duo)(duo)(duo)(duo)(duo)(duo)卖(mai)一(yi)(yi)(yi)(yi)(yi)点(dian)(dian)是(shi)一(yi)(yi)(yi)(yi)(yi)点(dian)(dian)是(shi)很(hen)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)通(tong)(tong)病。渠(qu)(qu)道(dao)(dao)(dao)(dao)基(ji)(ji)本(ben)(ben)以传统流(liu)通(tong)(tong)渠(qu)(qu)道(dao)(dao)(dao)(dao)为(wei)(wei)主(zhu)(zhu)(zhu)，交易(yi)成(cheng)(cheng)本(ben)(ben)低，风(feng)险较(jiao)小(xiao)(xiao)(xiao)(xiao)(xiao)。市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)费(fei)用(yong)投入(ru)按(an)照销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)额(e)大(da)(da)(da)小(xiao)(xiao)(xiao)(xiao)(xiao)来(lai)确(que)定(ding)(ding)(ding)(ding)一(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)(ding)比例，缺(que)(que)(que)乏(fa)(fa)(fa)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)战略(lve)(lve)投入(ru)，如此(ci)(ci)操(cao)作(zuo)使得(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)难以形(xing)(xing)成(cheng)(cheng)区(qu)域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)突破(po)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)和(he)(he)(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)知(zhi)(zhi)名度(du)(du)也难以提(ti)升(sheng)，长(zhang)(zhang)期(qi)(qi)以往往往使企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)逐步被(bei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)所淘汰(tai)。 第(di)(di)四(si)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)搅动无(wu)(wu)节(jie)奏，旺(wang)(wang)(wang)季(ji)(ji)(ji)渠(qu)(qu)道(dao)(dao)(dao)(dao)加(jia)(jia)(jia)大(da)(da)(da)力(li)(li)(li)度(du)(du)压货，淡(dan)(dan)(dan)季(ji)(ji)(ji)悄无(wu)(wu)声息退出(chu)(chu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang); 由于(yu)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)及(ji)渠(qu)(qu)道(dao)(dao)(dao)(dao)等诸(zhu)多(duo)(duo)(duo)(duo)(duo)(duo)问(wen)(wen)(wen)题(ti)(ti)，中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)搅动上(shang)(shang)无(wu)(wu)合(he)(he)(he)理(li)(li)规(gui)(gui)划(hua)(hua)(hua)，缺(que)(que)(que)乏(fa)(fa)(fa)节(jie)奏，且促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)活(huo)动目标只局(ju)(ju)限(xian)于(yu)经销(xiao)(xiao)(xiao)(xiao)(xiao)商(shang)层面，忽视(shi)了终端和(he)(he)(he)消费(fei)者(zhe)(zhe)(zhe)环(huan)节(jie)，市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)缺(que)(que)(que)乏(fa)(fa)(fa)长(zhang)(zhang)期(qi)(qi)培养，渠(qu)(qu)道(dao)(dao)(dao)(dao)基(ji)(ji)础不(bu)(bu)(bu)(bu)稳固(gu)，市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)根(gen)基(ji)(ji)不(bu)(bu)(bu)(bu)牢靠，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)像(xiang)海上(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)叶小(xiao)(xiao)(xiao)(xiao)(xiao)舟，随时将会(hui)遇(yu)上(shang)(shang)大(da)(da)(da)风(feng)大(da)(da)(da)浪(lang)而(er)(er)翻船。 第(di)(di)五(wu)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)组(zu)织不(bu)(bu)(bu)(bu)健全(quan)(quan)，营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)缺(que)(que)(que)失(shi); 在(zai)(zai)(zai)(zai)笔(bi)者(zhe)(zhe)(zhe)接(jie)触(chu)过(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)许(xu)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)基(ji)(ji)本(ben)(ben)上(shang)(shang)都(dou)是(shi)白手起家(jia)(jia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，家(jia)(jia)族企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)占(zhan)多(duo)(duo)(duo)(duo)(duo)(duo)数，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)成(cheng)(cheng)员(yuan)主(zhu)(zhu)(zhu)要(yao)(yao)(yao)以家(jia)(jia)族成(cheng)(cheng)员(yuan)为(wei)(wei)主(zhu)(zhu)(zhu)，他们在(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)理(li)(li)和(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)(fang)面缺(que)(que)(que)乏(fa)(fa)(fa)专业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)培训，其(qi)(qi)思(si)路主(zhu)(zhu)(zhu)要(yao)(yao)(yao)来(lai)源(yuan)(yuan)于(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)长(zhang)(zhang)期(qi)(qi)摸爬(pa)滚(gun)打中(zhong)(zhong)(zhong)(zhong)(zhong)积累的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经验，很(hen)多(duo)(duo)(duo)(duo)(duo)(duo)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)只是(shi)具备生(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)和(he)(he)(he)简(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，在(zai)(zai)(zai)(zai)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研(yan)(yan)发(fa)(fa)、财务支持(chi)、营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)等组(zu)织机构等方(fang)(fang)面基(ji)(ji)本(ben)(ben)是(shi)空白，往往出(chu)(chu)现(xian)(xian)各个(ge)环(huan)节(jie)衔接(jie)不(bu)(bu)(bu)(bu)顺畅的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情况，影响了企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)反应(ying)(ying)速(su)度(du)(du)和(he)(he)(he)服务水平，对(dui)(dui)(dui)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)信誉造(zao)成(cheng)(cheng)一(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)(ding)负面影响; 第(di)(di)六(liu)、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)销(xiao)(xiao)(xiao)(xiao)(xiao)未(wei)(wei)(wei)能(neng)(neng)(neng)有(you)(you)(you)(you)(you)(you)(you)效(xiao)协(xie)同(tong)(tong)，导致(zhi)(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资(zi)(zi)源(yuan)(yuan)浪(lang)费(fei)和(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)不(bu)(bu)(bu)(bu)稳定(ding)(ding)(ding)(ding); 由于(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)淡(dan)(dan)(dan)旺(wang)(wang)(wang)季(ji)(ji)(ji)过(guo)(guo)(guo)(guo)于(yu)明(ming)显(xian)，大(da)(da)(da)多(duo)(duo)(duo)(duo)(duo)(duo)数中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)生(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)上(shang)(shang)经常会(hui)出(chu)(chu)现(xian)(xian)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)不(bu)(bu)(bu)(bu)均衡的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情况，淡(dan)(dan)(dan)季(ji)(ji)(ji)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)严重(zhong)(zhong)过(guo)(guo)(guo)(guo)剩，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)难以支撑闲(xian)置(zhi)工人(ren)(ren)工资(zi)(zi)，过(guo)(guo)(guo)(guo)少(shao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)订单(dan)会(hui)导致(zhi)(zhi)机器运(yun)(yun)转(zhuan)(zhuan)成(cheng)(cheng)本(ben)(ben)过(guo)(guo)(guo)(guo)大(da)(da)(da);旺(wang)(wang)(wang)季(ji)(ji)(ji)来(lai)临工厂工人(ren)(ren)未(wei)(wei)(wei)能(neng)(neng)(neng)及(ji)时跟(gen)(gen)进(jin)，产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)能(neng)(neng)(neng)不(bu)(bu)(bu)(bu)足(zu)，导致(zhi)(zhi)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)断(duan)货，使得(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)资(zi)(zi)源(yuan)(yuan)难以有(you)(you)(you)(you)(you)(you)(you)效(xiao)发(fa)(fa)挥，对(dui)(dui)(dui)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)形(xing)(xing)成(cheng)(cheng)很(hen)大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)负面影响。 食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)目前(qian)集中(zhong)(zhong)(zhong)(zhong)(zhong)度(du)(du)仍较(jiao)低，中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)现(xian)(xian)阶段如何形(xing)(xing)成(cheng)(cheng)有(you)(you)(you)(you)(you)(you)(you)效(xiao)突破(po)，从(cong)(cong)(cong)而(er)(er)不(bu)(bu)(bu)(bu)被(bei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)所淘汰(tai)，值得(de)(de)(de)(de)我(wo)们去思(si)考。 中(zhong)(zhong)(zhong)(zhong)(zhong)国食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)值巨(ju)大(da)(da)(da)，蛋糕之大(da)(da)(da)对(dui)(dui)(dui)于(yu)国内(nei)(nei)(nei)众(zhong)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存(cun)在(zai)(zai)(zai)(zai)着(zhe)(zhe)(zhe)巨(ju)大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)诱(you)惑力(li)(li)(li)，如何在(zai)(zai)(zai)(zai)巨(ju)大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)空间中(zhong)(zhong)(zhong)(zhong)(zhong)分得(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)杯羹，从(cong)(cong)(cong)而(er)(er)在(zai)(zai)(zai)(zai)行(xing)(xing)(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)占(zhan)据一(yi)(yi)(yi)(yi)(yi)席(xi)之地，这是(shi)诸(zhu)多(duo)(duo)(duo)(duo)(duo)(duo)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)需要(yao)(yao)(yao)认(ren)真思(si)考的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)问(wen)(wen)(wen)题(ti)(ti)。在(zai)(zai)(zai)(zai)以上(shang)(shang)谈(tan)(tan)到(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)诸(zhu)多(duo)(duo)(duo)(duo)(duo)(duo)方(fang)(fang)面都(dou)是(shi)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)存(cun)在(zai)(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)内(nei)(nei)(nei)部(bu)症结，因(yin)(yin)此(ci)(ci)，作(zuo)为(wei)(wei)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)从(cong)(cong)(cong)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)领(ling)导人(ren)(ren)思(si)维意(yi)(yi)识及(ji)内(nei)(nei)(nei)部(bu)管(guan)理(li)(li)、营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)(fang)式进(jin)行(xing)(xing)(xing)(xing)(xing)变(bian)(bian)革(ge)和(he)(he)(he)转(zhuan)(zhuan)变(bian)(bian)。在(zai)(zai)(zai)(zai)此(ci)(ci)，笔(bi)者(zhe)(zhe)(zhe)想更(geng)多(duo)(duo)(duo)(duo)(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)谈(tan)(tan)谈(tan)(tan)中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)如何在(zai)(zai)(zai)(zai)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)方(fang)(fang)面实(shi)(shi)(shi)现(xian)(xian)变(bian)(bian)革(ge)。 首先(xian)，实(shi)(shi)(shi)现(xian)(xian)经营(ying)(ying)(ying)(ying)模(mo)式转(zhuan)(zhuan)变(bian)(bian)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)(zi)身(shen)应(ying)(ying)实(shi)(shi)(shi)现(xian)(xian)从(cong)(cong)(cong)“生(sheng)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)到(dao)简(jian)单(dan)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经济(ji)行(xing)(xing)(xing)(xing)(xing)为(wei)(wei)到(dao)“企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)化(hua)运(yun)(yun)作(zuo)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)化(hua)运(yun)(yun)作(zuo)、规(gui)(gui)模(mo)化(hua)运(yun)(yun)作(zuo)(结论值得(de)(de)(de)(de)商(shang)榷(que)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)经营(ying)(ying)(ying)(ying)模(mo)式的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)转(zhuan)(zhuan)变(bian)(bian)。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)结合(he)(he)(he)所在(zai)(zai)(zai)(zai)行(xing)(xing)(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)竞争(zheng)格局(ju)(ju)及(ji)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)(zi)身(shen)综合(he)(he)(he)实(shi)(shi)(shi)力(li)(li)(li)制(zhi)(zhi)定(ding)(ding)(ding)(ding)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)三(san)到(dao)五(wu)年发(fa)(fa)展(zhan)(zhan)规(gui)(gui)划(hua)(hua)(hua)，有(you)(you)(you)(you)(you)(you)(you)计(ji)划(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)稳步推进(jin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)整(zheng)体(ti)发(fa)(fa)展(zhan)(zhan)。 其(qi)(qi)次(ci)(ci)、企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)理(li)(li)组(zu)织建(jian)设与(yu)(yu)(yu)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)发(fa)(fa)育;根(gen)据企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)战略(lve)(lve)规(gui)(gui)划(hua)(hua)(hua)、发(fa)(fa)展(zhan)(zhan)阶段及(ji)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)规(gui)(gui)划(hua)(hua)(hua)需求(qiu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)搭(da)建(jian)管(guan)理(li)(li)组(zu)织架构，重(zhong)(zhong)点(dian)(dian)培育企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)组(zu)织功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，实(shi)(shi)(shi)现(xian)(xian)横向(xiang)与(yu)(yu)(yu)纵向(xiang)相结合(he)(he)(he)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)管(guan)理(li)(li)平台。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)初级阶段主(zhu)(zhu)(zhu)要(yao)(yao)(yao)表现(xian)(xian)为(wei)(wei)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)线(xian)不(bu)(bu)(bu)(bu)足(zu)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)覆盖面窄、销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)量较(jiao)小(xiao)(xiao)(xiao)(xiao)(xiao)，因(yin)(yin)此(ci)(ci)应(ying)(ying)首先(xian)具备产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)和(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)规(gui)(gui)划(hua)(hua)(hua)、人(ren)(ren)力(li)(li)(li)资(zi)(zi)源(yuan)(yuan)、财务、销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)、物流(liu)、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研(yan)(yan)发(fa)(fa)等主(zhu)(zhu)(zhu)要(yao)(yao)(yao)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng);在(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)快速(su)成(cheng)(cheng)长(zhang)(zhang)阶段，随着(zhe)(zhe)(zhe)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)开发(fa)(fa)面加(jia)(jia)(jia)大(da)(da)(da)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份额(e)不(bu)(bu)(bu)(bu)断(duan)提(ti)升(sheng)，渠(qu)(qu)道(dao)(dao)(dao)(dao)多(duo)(duo)(duo)(duo)(duo)(duo)样(yang)(yang)化(hua)及(ji)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知(zhi)(zhi)名度(du)(du)增加(jia)(jia)(jia)，需要(yao)(yao)(yao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)进(jin)一(yi)(yi)(yi)(yi)(yi)步加(jia)(jia)(jia)强(qiang)和(he)(he)(he)完(wan)善(shan)组(zu)建(jian)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)发(fa)(fa)育，主(zhu)(zhu)(zhu)要(yao)(yao)(yao)在(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)管(guan)理(li)(li)、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)、渠(qu)(qu)道(dao)(dao)(dao)(dao)管(guan)理(li)(li)、人(ren)(ren)员(yuan)管(guan)理(li)(li)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)管(guan)理(li)(li)等方(fang)(fang)面进(jin)行(xing)(xing)(xing)(xing)(xing)补充。企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)发(fa)(fa)展(zhan)(zhan)到(dao)稳步提(ti)升(sheng)阶段时，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)占(zhan)有(you)(you)(you)(you)(you)(you)(you)率(lv)达到(dao)一(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)(ding)程度(du)(du)后(hou)，为(wei)(wei)进(jin)一(yi)(yi)(yi)(yi)(yi)步提(ti)升(sheng)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知(zhi)(zhi)名度(du)(du)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份额(e)及(ji)盈(ying)利(li)(li)能(neng)(neng)(neng)力(li)(li)(li)时，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)在(zai)(zai)(zai)(zai)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)整(zheng)合(he)(he)(he)、市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)拓展(zhan)(zhan)、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)研(yan)(yan)发(fa)(fa)、财务体(ti)系等功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)及(ji)各部(bu)门之间的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)有(you)(you)(you)(you)(you)(you)(you)效(xiao)协(xie)同(tong)(tong)方(fang)(fang)面进(jin)一(yi)(yi)(yi)(yi)(yi)步加(jia)(jia)(jia)强(qiang)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部(bu)修(xiu)炼，增强(qiang)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)综合(he)(he)(he)竞争(zheng)力(li)(li)(li)。 第(di)(di)三(san)、营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)式制(zhi)(zhi)定(ding)(ding)(ding)(ding)与(yu)(yu)(yu)调整(zheng)，中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)应(ying)(ying)评估自(zi)(zi)身(shen)综合(he)(he)(he)实(shi)(shi)(shi)力(li)(li)(li)后(hou)，制(zhi)(zhi)定(ding)(ding)(ding)(ding)相应(ying)(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)式，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)自(zi)(zi)身(shen)实(shi)(shi)(shi)力(li)(li)(li)有(you)(you)(you)(you)(you)(you)(you)限(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情况下(xia)，应(ying)(ying)将资(zi)(zi)源(yuan)(yuan)整(zheng)合(he)(he)(he)集中(zhong)(zhong)(zhong)(zhong)(zhong)到(dao)某一(yi)(yi)(yi)(yi)(yi)区(qu)域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)深，采(cai)取深度(du)(du)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)模(mo)式实(shi)(shi)(shi)行(xing)(xing)(xing)(xing)(xing)精(jing)耕(geng)细作(zuo)，打造(zao)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)区(qu)域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)。在(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)知(zhi)(zhi)名度(du)(du)和(he)(he)(he)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)份额(e)都(dou)得(de)(de)(de)(de)到(dao)一(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)(ding)提(ti)升(sheng)后(hou)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)可对(dui)(dui)(dui)经营(ying)(ying)(ying)(ying)模(mo)式细微调整(zheng)，将区(qu)域(yu)(yu)样(yang)(yang)板(ban)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)操(cao)作(zuo)模(mo)式向(xiang)周边区(qu)域(yu)(yu)复制(zhi)(zhi)与(yu)(yu)(yu)非(fei)重(zhong)(zhong)点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)粗(cu)放(fang)式经营(ying)(ying)(ying)(ying)相结合(he)(he)(he)，实(shi)(shi)(shi)现(xian)(xian)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)规(gui)(gui)模(mo)和(he)(he)(he)区(qu)域(yu)(yu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)为(wei)(wei)王的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)双丰(feng)收。 第(di)(di)四(si)、产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)规(gui)(gui)划(hua)(hua)(hua)：基(ji)(ji)于(yu)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)发(fa)(fa)展(zhan)(zhan)阶段及(ji)渠(qu)(qu)道(dao)(dao)(dao)(dao)类(lei)型(xing)(xing)，实(shi)(shi)(shi)施产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)组(zu)合(he)(he)(he)，提(ti)升(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)综合(he)(he)(he)竞争(zheng)力(li)(li)(li)。从(cong)(cong)(cong)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)线(xian)组(zu)合(he)(he)(he)、价格体(ti)系进(jin)行(xing)(xing)(xing)(xing)(xing)科学(xue)规(gui)(gui)划(hua)(hua)(hua)，制(zhi)(zhi)定(ding)(ding)(ding)(ding)适合(he)(he)(he)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)及(ji)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)组(zu)合(he)(he)(he)，从(cong)(cong)(cong)形(xing)(xing)象(xiang)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、利(li)(li)润(run)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、走量产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)及(ji)策略(lve)(lve)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)进(jin)行(xing)(xing)(xing)(xing)(xing)组(zu)合(he)(he)(he)，形(xing)(xing)成(cheng)(cheng)组(zu)合(he)(he)(he)拳，为(wei)(wei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)迅速(su)拓展(zhan)(zhan)及(ji)后(hou)期(qi)(qi)稳定(ding)(ding)(ding)(ding)发(fa)(fa)展(zhan)(zhan)提(ti)供(gong)有(you)(you)(you)(you)(you)(you)(you)力(li)(li)(li)保障。 第(di)(di)五(wu)、渠(qu)(qu)道(dao)(dao)(dao)(dao)有(you)(you)(you)(you)(you)(you)(you)效(xiao)选(xuan)择，如今市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)竞争(zheng)日(ri)益激(ji)(ji)烈，传统渠(qu)(qu)道(dao)(dao)(dao)(dao)在(zai)(zai)(zai)(zai)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)(xing)(xing)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)仍起着(zhe)(zhe)(zhe)举足(zu)轻重(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)用(yong)，但现(xian)(xian)代(dai)渠(qu)(qu)道(dao)(dao)(dao)(dao)更(geng)发(fa)(fa)挥出(chu)(chu)了更(geng)加(jia)(jia)(jia)强(qiang)劲的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，现(xian)(xian)代(dai)渠(qu)(qu)道(dao)(dao)(dao)(dao)无(wu)(wu)论是(shi)在(zai)(zai)(zai)(zai)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)形(xing)(xing)象(xiang)建(jian)立还(hai)是(shi)在(zai)(zai)(zai)(zai)产(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)销(xiao)(xiao)(xiao)(xiao)(xiao)售(shou)(shou)上(shang)(shang)都(dou)发(fa)(fa)挥着(zhe)(zhe)(zhe)较(jiao)强(qiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，但终端卖(mai)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)费(fei)用(yong)不(bu)(bu)(bu)(bu)断(duan)提(ti)升(sheng)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)运(yun)(yun)作(zuo)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)成(cheng)(cheng)本(ben)(ben)越(yue)(yue)(yue)来(lai)越(yue)(yue)(yue)高，因(yin)(yin)此(ci)(ci)，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)布(bu)局(ju)(ju)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)(guo)(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)，需根(gen)据市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)定(ding)(ding)(ding)(ding)位的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)同(tong)(tong)，采(cai)取不(bu)(bu)(bu)(bu)同(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)渠(qu)(qu)道(dao)(dao)(dao)(dao)组(zu)合(he)(he)(he)策略(lve)(lve)，重(zhong)(zhong)点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)精(jing)耕(geng)细作(zuo)，实(shi)(shi)(shi)行(xing)(xing)(xing)(xing)(xing)全(quan)(quan)渠(qu)(qu)道(dao)(dao)(dao)(dao)运(yun)(yun)作(zuo);非(fei)重(zhong)(zhong)点(dian)(dian)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)点(dian)(dian)面结合(he)(he)(he)，有(you)(you)(you)(you)(you)(you)(you)选(xuan)择的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)进(jin)入(ru)卖(mai)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)，将重(zhong)(zhong)点(dian)(dian)放(fang)在(zai)(zai)(zai)(zai)流(liu)通(tong)(tong)渠(qu)(qu)道(dao)(dao)(dao)(dao)，这样(yang)(yang)才能(neng)(neng)(neng)有(you)(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)放(fang)矢(shi)，做(zuo)(zuo)到(dao)资(zi)(zi)源(yuan)(yuan)优化(hua)配置(zhi)。 第(di)(di)六(liu)、促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)策略(lve)(lve)主(zhu)(zhu)(zhu)次(ci)(ci)明(ming)确(que)，贯穿始终，在(zai)(zai)(zai)(zai)笔(bi)者(zhe)(zhe)(zhe)接(jie)触(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)些(xie)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)中(zhong)(zhong)(zhong)(zhong)(zhong)，促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)缺(que)(que)(que)乏(fa)(fa)(fa)合(he)(he)(he)理(li)(li)规(gui)(gui)划(hua)(hua)(hua)，淡(dan)(dan)(dan)季(ji)(ji)(ji)没有(you)(you)(you)(you)(you)(you)(you)声音，旺(wang)(wang)(wang)季(ji)(ji)(ji)缺(que)(que)(que)乏(fa)(fa)(fa)重(zhong)(zhong)点(dian)(dian)，导致(zhi)(zhi)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)运(yun)(yun)作(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)过(guo)(guo)(guo)(guo)程中(zhong)(zhong)(zhong)(zhong)(zhong)，促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)没有(you)(you)(you)(you)(you)(you)(you)连贯性，形(xing)(xing)成(cheng)(cheng)淡(dan)(dan)(dan)季(ji)(ji)(ji)更(geng)淡(dan)(dan)(dan)，旺(wang)(wang)(wang)季(ji)(ji)(ji)不(bu)(bu)(bu)(bu)旺(wang)(wang)(wang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)个(ge)恶性循环(huan)。因(yin)(yin)此(ci)(ci)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)因(yin)(yin)根(gen)据市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)类(lei)型(xing)(xing)不(bu)(bu)(bu)(bu)同(tong)(tong)、运(yun)(yun)作(zuo)周期(qi)(qi)不(bu)(bu)(bu)(bu)同(tong)(tong)采(cai)取有(you)(you)(you)(you)(you)(you)(you)针(zhen)对(dui)(dui)(dui)性的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)策略(lve)(lve)，确(que)保促(cu)销(xiao)(xiao)(xiao)(xiao)(xiao)真正(zheng)实(shi)(shi)(shi)现(xian)(xian)渠(qu)(qu)道(dao)(dao)(dao)(dao)、终端、消费(fei)者(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)联动效(xiao)应(ying)(ying)。 唯有(you)(you)(you)(you)(you)(you)(you)变(bian)(bian)化(hua)是(shi)永远不(bu)(bu)(bu)(bu)变(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，这是(shi)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)永恒(heng)定(ding)(ding)(ding)(ding)律，中(zhong)(zhong)(zhong)(zhong)(zhong)小(xiao)(xiao)(xiao)(xiao)(xiao)型(xing)(xing)食(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)面对(dui)(dui)(dui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)更(geng)加(jia)(jia)(jia)激(ji)(ji)烈，企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)这种环(huan)境下(xia)只有(you)(you)(you)(you)(you)(you)(you)不(bu)(bu)(bu)(bu)断(duan)提(ti)升(sheng)企(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)(qi)业(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)(ye)内(nei)(nei)(nei)部(bu)修(xiu)炼，加(jia)(jia)(jia)强(qiang)科学(xue)规(gui)(gui)划(hua)(hua)(hua)，特别是(shi)在(zai)(zai)(zai)(zai)营(ying)(ying)(ying)(ying)销(xiao)(xiao)(xiao)(xiao)(xiao)层面，才能(neng)(neng)(neng)从(cong)(cong)(cong)容(rong)应(ying)(ying)对(dui)(dui)(dui)变(bian)(bian)幻莫测的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)场(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)(chang)，从(cong)(cong)(cong)而(er)(er)形(xing)(xing)成(cheng)(cheng)新的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)突破(po)!